Know which reels actually book scalp sessions.
Your scalp-cam reels are working — but Meta hides about a third of the bookings they drive, so you pause your best ad. Spa Owner HQ runs the whole head spa — scalp-cam consults, ritual services, rebooking — and tracks every session server-side, so you scale what truly works.
Those before-and-after scalp clips are working. You just can't prove which ones.
Head spa demand is exploding and your scalp-cam reels are a big reason why — but Meta's pixel under-reports conversions by about a third thanks to iOS App Tracking Transparency, Safari ITP, and ad-blockers. So the ad that quietly books your calendar looks like a loser, and you pause it. Spa Owner HQ fires server-side Meta Conversions API and TikTok Events API on every booking, so each scalp session traces back to the exact ad that earned it.
- Server-side CAPI fires on every booking — even when the pixel is blocked
- Every scalp session ties back to the ad and creative that drove it
- Monthly truth tile: pixel-reported vs. reality, with real dollars attached
- Scale the reel that books guests instead of guessing from broken numbers
Meta's algorithm is only as smart as the data it gets. We feed it the signal other tools hide.
Most attribution stops at "did they convert." We tell Meta's Andromeda model which customers are worth chasing, which look-alikes to avoid, and which channels actually deliver high-value bookings. Better signal in → your spend shifts toward your real best customers.
Other tools tell Meta what someone paid today. We tell it what they'll spend over two years.
Every time a head spa booking completes, we compute that customer's expected lifetime value — past spend × visit cadence × recency × tier — and pass it to Meta as the predicted_ltv signal. Andromeda's value-bidding then pours your spend toward the customers who actually compound.
When a head spa booking cancels or no-shows, we fire a custom CAPI event with that customer's match keys and value=0. Andromeda uses it to depress lookalikes of low-quality bookers.
Every conversion carries the original utm_source and utm_campaign that brought the visitor in — Andromeda learns which channels deliver high-LTV bookings, not just any booking.
Email, phone, fbc, fbp, IP, user agent, external ID, first name, last name, city, state, zip, country, DOB, gender — all hashed server-side. The more keys per event, the more Andromeda actually learns from your spend.
Most "ad attribution" tools ship the basic 5 customer fields. Owner HQ ships all 10 — plus predicted LTV, plus negative signals, plus first-touch UTM. Your Meta and TikTok ads get smarter every single week.
Built for your head spa.
Spa Owner HQ ships pre-loaded with the way a head spa actually runs — the scalp-cam consultation flow, 45/60/90/120-minute ritual services, and a 30-day rebook cadence — so your guests get a calm, on-brand experience from the first booking.
- Signature Scalp Spa (60 min)$120
- Deep Cleanse + Head Massage (90 min)$180
- Hair Growth Activation (120 min)$245
- Scalp Consultation (30 min)free
Spa Owner HQ never makes you translate. In your head spa, the people you serve are guests, your team are therapists, and every booking is a session.
Service categories, durations, and the rebook cadence all arrive tuned for a head spa — so the calendar, the automations, and the AI all use words your guests expect.
Everything the shop needs. In one app.
Capture scalp-cam images on the consult, attach them to the guest record, and show progress treatment over treatment.
Owner, Manager, Therapist, Front Desk, and Guest each get their own screen — financials stay with the Owner, the day's sessions go to the therapist.
The Owner assistant explains why ROAS moved; the therapist assistant drafts session notes; the guest assistant answers "what time should I arrive?"
Your spa phone number and your existing payment processor stay exactly as they are. We wrap around them — no rip-and-replace.
The first 100 shops pay $97/mo — for life.
Be one of the first 100 customers and lock in $97 a month for as long as you stay — every feature unlocked. After the founding 100, a single location is $150 a month. Either way you are covered by a 30-day money-back guarantee — if it is not right for your head spa, you get every dollar back.
Ready to see which ads actually book?
Start your free trial today. Keep your number, keep your processor, and finally run your head spa on numbers you can trust.