See which reels actually book the chair.
Your transformation reels book color clients — but Meta hides about a third of the bookings they drive, so you cut your best ad. Spa Owner HQ runs the whole salon — cuts, color, extensions, tip pooling, color-formula history — and tracks every booking server-side, so you scale what works.
Your transformation reels book color clients. You just can't tell which ones.
Balayage before-and-afters and extension transformations are your best ads — but Meta's pixel under-reports conversions by about a third because of iOS App Tracking Transparency, Safari ITP, and ad-blockers. So the reel that quietly books a month of color appointments looks like a loser, and you cut it. Spa Owner HQ fires server-side Meta Conversions API and TikTok Events API on every booking, so each cut and color appointment traces back to the exact ad that earned it.
- Server-side CAPI fires on every booking — even when the pixel is blocked
- Every cut and color appointment ties back to the ad that drove it
- Monthly truth tile: pixel-reported vs. reality, with real dollars attached
- Scale the transformation reel that books color instead of guessing
Meta's algorithm is only as smart as the data it gets. We feed it the signal other tools hide.
Most attribution stops at "did they convert." We tell Meta's Andromeda model which customers are worth chasing, which look-alikes to avoid, and which channels actually deliver high-value bookings. Better signal in → your spend shifts toward your real best customers.
Other tools tell Meta what someone paid today. We tell it what they'll spend over two years.
Every time a hair salon booking completes, we compute that customer's expected lifetime value — past spend × visit cadence × recency × tier — and pass it to Meta as the predicted_ltv signal. Andromeda's value-bidding then pours your spend toward the customers who actually compound.
When a hair salon booking cancels or no-shows, we fire a custom CAPI event with that customer's match keys and value=0. Andromeda uses it to depress lookalikes of low-quality bookers.
Every conversion carries the original utm_source and utm_campaign that brought the visitor in — Andromeda learns which channels deliver high-LTV bookings, not just any booking.
Email, phone, fbc, fbp, IP, user agent, external ID, first name, last name, city, state, zip, country, DOB, gender — all hashed server-side. The more keys per event, the more Andromeda actually learns from your spend.
Most "ad attribution" tools ship the basic 5 customer fields. Owner HQ ships all 10 — plus predicted LTV, plus negative signals, plus first-touch UTM. Your Meta and TikTok ads get smarter every single week.
Built for your hair salon.
Spa Owner HQ ships pre-loaded with the way a salon actually runs — cuts, color, extensions, tip pooling across the team, and a color-formula history on every client — so your stylists pick up exactly where the last visit left off.
- Women's Cut + Style$85
- Men's Cut$45
- Single-Process Color$125
- Balayage$280
- Blowout$55
Spa Owner HQ never makes you translate. In your hair salon, the people you serve are clients, your team are stylists, and every booking is a appointment.
Service categories, durations, and the rebook cadence all arrive tuned for a hair salon — so the calendar, the automations, and the AI all use words your clients expect.
Everything the shop needs. In one app.
Every formula, developer, and processing time is saved on the client record, so any stylist can repeat the exact color with no guesswork.
Pool and split tips by your house rules — assistants included — and have it flow straight into payouts without a Friday spreadsheet.
Owner, Manager, Stylist, Front Desk, and Client each get their own screen — financials stay with the Owner, the day's appointments go to the stylist.
Your salon phone number and your existing payment processor stay exactly as they are. We wrap around them — no rip-and-replace.
The first 100 shops pay $97/mo — for life.
Be one of the first 100 customers and lock in $97 a month for as long as you stay — every feature unlocked. After the founding 100, a single location is $150 a month. Either way you are covered by a 30-day money-back guarantee — if it is not right for your hair salon, you get every dollar back.
Ready to see which ads actually book?
Start your free trial today. Keep your number, keep your processor, and finally run your hair salon on numbers you can trust.